Post by account_disabled on Mar 9, 2024 0:41:56 GMT -5
Reasoning around this definition, the customer experience in itself is nothing new : since commerce has existed, regardless of the context in which the transition is carried out, any type of relationship has always existed between those who buy and those who sell. It goes without saying that maintaining good relations makes two actors more inclined to continue their exchanges in the name of mutual interests. With the improvement of available manufacturing technologies and the broadening of sales horizons, from a certain period onwards the attention has shifted more towards the intrinsic qualities of the product and its differentiation compared to the competition.
Just think of the period after the Second World War, as Hong Kong Telegram Number Data the race for production and consumption increased the availability of available products, creating numerous needs and consequent market segments from scratch. Once the market was saturated, however, production remained at a high pace, chasing potential customers and increasingly less likely sales expectations. To meet the decline in purchases came mass media communication which, through the diffusion of traditional mass media first and then of virtual reality, spread advertising messages at a lower price and to a greater number of recipients. We therefore arrive at today, where communication governs our daily lives, advertisements occupy every bit of free space on our devices and our attention to this type of message becomes increasingly selective (and consequently exclusive and valuable).
In a similar situation, customer experience comes back into vogue, bringing marketing attention from the production of top-down communication to a more holistic approach, which integrates all possible points of contact between the company and the customer. Today customer experience makes the difference We are in a market context where the customer is no longer a passive recipient of corporate communication, but is an active individual who carefully evaluates and selects his interests and who to relate to. The online dynamics, inside and outside of social media, have allowed the users present to compare and evaluate products and services, exchanging feedback and contrasting themselves with the marketing communication coming from the official channels.
Just think of the period after the Second World War, as Hong Kong Telegram Number Data the race for production and consumption increased the availability of available products, creating numerous needs and consequent market segments from scratch. Once the market was saturated, however, production remained at a high pace, chasing potential customers and increasingly less likely sales expectations. To meet the decline in purchases came mass media communication which, through the diffusion of traditional mass media first and then of virtual reality, spread advertising messages at a lower price and to a greater number of recipients. We therefore arrive at today, where communication governs our daily lives, advertisements occupy every bit of free space on our devices and our attention to this type of message becomes increasingly selective (and consequently exclusive and valuable).
In a similar situation, customer experience comes back into vogue, bringing marketing attention from the production of top-down communication to a more holistic approach, which integrates all possible points of contact between the company and the customer. Today customer experience makes the difference We are in a market context where the customer is no longer a passive recipient of corporate communication, but is an active individual who carefully evaluates and selects his interests and who to relate to. The online dynamics, inside and outside of social media, have allowed the users present to compare and evaluate products and services, exchanging feedback and contrasting themselves with the marketing communication coming from the official channels.