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Post by account_disabled on Jan 1, 2024 1:36:14 GMT -5
The toy company IMC Toys has launched this Christmas, together with the media agency Havas Media , the #SigueLaMagia campaign through two of its products: the famous Cry Babies and the VIP Pets that join in this action. Christmas. #SigueLaMagia invites families to create their own magical stars and place them in windows and balconies with the aim of showing the Three Wise Men the way to their homes. Among all participants, 2,000 access codes have been drawn to a surprising experience for families consisting of live connections with the Three Wise Men, arranging an appointment with the chosen Phone Number List wise man, which will be done through a live video call with the king. . The video calls will be made from December 26, 2020 until Twelfth Night, through the seguirlamagia.losreyesmagos.tv platform . It is a personalized platform for the brand to generate a connection with families, achieving an integrated digital brand experience that will allow both parents and children to participate in such a special moment but in a very complicated context. They will be able to choose their favorite king, interacting live and sharing their most desired gifts and telling them how well they have behaved. As part of the collaboration with the platform, IMC Toys will deliver toys in a solidarity action for underprivileged children in our country through the LP Cultural Association , so that they can also participate in this magical experience and receive a gift on that special day. special. This action will also favor the creation of jobs for more than 50 people currently unemployed.
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