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Post by account_disabled on Feb 18, 2024 1:36:23 GMT -5
Top-traffic pages, and best-performing keywords. Step 2: Evaluating Marketing Campaigns Examine the marketing campaigns your competitors are running. Analyze which channels are used, audience segmentation and campaign messages. You can use advertising analysis tools such as Ad Espresso or SpyFu to collect this information. Consider email marketing strategies. Follow your competitors' email campaigns by subscribing and review their content,
Design and call-to-action (CTA) strategies. Email marketing latestdatabase.com tools like Mailchimp and Campaign Monitor can be used to benchmark your own email performance. Step 3: Review Customer Experiences and Feedback Review your competitors' customer reviews and feedback. This helps you understand why their products or services are preferred and areas where customer satisfaction is high.
Review analysis tools such as Trustpilot or Yelp can be useful in this regard. Evaluate the user experience of your competitors' websites and apps. Examine elements such as site navigation, design, usability and conversion rates. Google Analytics and Hotjar can be used to compare your own site's user experience Using a Framework for Analysis: Using frameworks such as SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Porter's.
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